In this fast-paced ever-evolving digital world, every few months a new social media platform launches, urging businesses to create an account and catch up the new features of this new “toy”, with the goal of attracting more fans in mind.
It’s very crucial to choose the right social media platform with the mindset of putting PEOPLE first, technology second. Regardless your thorough understanding of all the traits of each social media platform, if your social media platform hasn’t been chosen via the first consideration of your PEOPLE – customer and prospective, your engagement with your social media audience will be facing great challenges. We are not saying it’s not important to monitor the evolution of technology, it is only less important when it comes to the decision-making point of which platform and what strategy you are going to adopt.
Choosing the right social platform for high quality engagement
By Ian Stockley | August 5, 2013 | ww.fourthsource.com