Why Visuals are Important in Communication?

(SMD105)

Visual communication is everywhere today, from publications like newspaper and magazine to electronic media like website and television. In this time of multimedia and mass communication, visual communication is even more powerful. Why visual communication is so important? In my point of view, that’s because visuals are easier to understand, are more effective to carry out information, and are more appealing to people’s eyes.

First of all, people get information presented visually much easier than that which is only provided verbally or in text. According to a graphic from SlideRabbit.com, the mind understands visual images 60,000 times faster than text. 90% of the data transmitted to the brain is visual. For example, in early childhood education, teachers tend to use more picture books to teach children vocabularies, because pictures are easier for the children to understand the word’s meaning. Another example is, financial departments usually present numbers in tables rather than words.

Second, communication that has a visual component can be far more effective than communication that does not. There are a lot of examples to prove this. Researchers at the Wharton School of Business compared visual presentations and purely verbal presentations and found that presenters using visual language were considered more persuasive by their audience, 67% of whom felt that presenters who combined visual and verbal components were more persuasive. I also found in workplace that it is more effective to use visuals like charts and tables to do project reports, simply because that made my communication much clear.

Last but not the least, visual components in communication can attract almost everybody’s attention. For example, when you search something online, let’s say Seneca College, there will be millions of results coming up. But the content on the right side of the page with a Google map on is usually the first landing place of your eyes. That’s because the image and color firstly draw your attention. As demonstrated on SlideRabbit’s graphic mentioned earlier, 70% percent of the total sense receptors in the human body reside in our eyes. If the visual components gain the attention of the audience, more likely you will get their attention to the message you want them to receive.

In a word, visual components play an important role in communication. Applying visualized materials in a smart way will make your messages easier to understand. Your communication process would be more effective, and for sure your communication content would attract more audience. To keep target audience engaged in community conversations, make sure to use a variety of visual components on the social webs that you communicate on.

Reference:

  1. “Infographic: The Importance Of Visual Communication”, SlideRabbit, http://visualsugar.wordpress.com/2013/06/04/infographics-visual-display-information/
  2. “Effectiveness of Visual Language Presentations,” MacroVU, Inc., www.macrovu.com
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